Dwg. No. 012 — Our work
Our work
Built for this industry, not adapted from someone else's.
Team websites, seller-capture pages, a builder's launch campaign, a door-to-door farming campaign and the reporting systems behind them. Every project below was produced for a business in one of the two markets we serve.
The patterns you see repeated here — the static build, the structured data, the single-purpose landing page, the measurable form names — are the same ones we'd bring to your account. That repetition is the point.
What we've shipped
- A painting contractor's site, built around trust
- A renovation contractor's site, built for agents too
- A 12-page real estate team website
- A personal REALTOR® site with live lead capture
- A pre-construction project launch site
- A VIP registration landing page
- A printed door-hanger farming campaign
- A seven-page comparative market analysis system
- A Canadian mortgage calculator, built to the right math
Selected projects
What we built, and the problem it was built to solve.
Contractor · Painting
An owner-led painting company site built around trust, not a portfolio grid
- What we built
- A site for Nala Painting, Nikolce Arsovski's residential and commercial painting business — services split by how a room is actually used, a clear process section (walk-through, protect & prepare, paint with care, leave it clean), and the WSIB coverage and twenty years of experience placed where a homeowner looks for them before calling.
- Why it matters
- A painter's biggest sales problem is that every quote looks identical on paper. This site's job is to make the person behind the quote visible before the phone rings.
Contractor · Renovation & construction
A renovation site built for two buyers at once: homeowners and agents
- What we built
- A site for Homes by Nash that sells both audiences the same twenty-plus years of hands-on experience — general contracting for a homeowner's upgrade, and pre-listing improvements for an agent's seller client — without reading like two different businesses.
- Why it matters
- This is the referral loop Buildlist Marketing Co. is built around: a contractor whose own site already speaks to agents is a warm introduction waiting to happen.
Real estate team · 12 pages
A full team website, built for AI search from day one
- The problem
- The team was renting a website they couldn't export, own or rank — a URL on someone else's platform with no structured data, no seller capture and no way to prove where a lead came from.
- What we built
- Twelve pages on a static stack: sell, buy, pre-construction, communities, neighbourhood guides, recruiting and a home valuation capture page. Site-wide JSON-LD injected into every page, per-page schema for services and FAQs, canonical URLs, a generated sitemap, an AI-crawler policy and an llms.txt. Six named agents, distinct form names on every form so lead source is measurable.
- Why it matters
- This is the template our agent builds run on. It also proves the AI-search work isn't theory — we implemented it here before we put it on a price list.
Real estate agent · Personal site
An agent site with a distinctive offer and a working lead pipeline
- The problem
- The agent had a genuine specialism that set them apart from every other agent in the area — and a generic brokerage profile page that made them look identical to all of them.
- What we built
- A site organised around that advantage, with a signature offer no other agent in the area runs: a free pre-listing renovation and upgrade estimate. A real lead endpoint with validation, honeypot spam protection and delivery to a spreadsheet that emails on every submission. A Canadian mortgage calculator built with correct semi-annual compounding and CMHC premium tiers — checked by hand, because most online calculators use the American formula and quietly give the wrong number.
- Why it matters
- It's the clearest example of what we mean by an offer. The estimate is the reason people fill in the form; the website is just where it lives.
Builder · Pre-construction
A project launch site with one job
- The problem
- A pre-construction project needs to collect registered VIP buyers before public release. Everything else on the page is a distraction from that.
- What we built
- The project site rebuilt around registration — the offer above the fold, the detail below it for people who need convincing, and a form that works on a phone. Paired with a separate VIP landing page for paid traffic, with its own form name so we could tell which channel produced which registration.
- Why it matters
- Single-purpose landing pages beat general websites for campaigns, every time. This is the pattern we use for listing launches and contractor offers too.
Print · Neighbourhood farming
A door hanger campaign that actually got printed
- The problem
- Digital agencies have abandoned print, which is exactly why it still works inside a service radius. But most designed-in-Canva print files fail at the printer.
- What we built
- A double-sided door hanger designed to brand standards, with the offer on the side people see first. We also solved the failure that kills most small-business print jobs: fonts that aren't embedded in the uploaded file, which the print service silently substitutes. The fix — exporting as PNG at print resolution — is now part of our standard print handoff.
- Why it matters
- When your crew is on a street for three weeks, everyone on it is a warm prospect. The same applies to an agent who just sold a house on the corner.
System · Reporting
A seven-page comparative market analysis system
- The problem
- Pricing a home properly takes hours, and the output usually looks like a spreadsheet screenshot. The document a seller sees at the listing appointment is a sales asset, and most agents' version undersells the work behind it.
- What we built
- A repeatable seven-page CMA report with a real data pipeline behind it — board sales data in, index-based time adjustments applied, a presentable document out.
- Why it matters
- Productising a document you produce over and over is the same discipline we apply to websites. Build the kit once, then deliver in hours instead of days.
And this site
The one you're reading
- The point
- This site is the specimen. Static HTML, no page builder, no plugins. Structured data describing the business, its founders and every service. A crawler policy that explicitly welcomes AI assistants. Real prices published on a real pricing page.
- Check it yourself
- Run this page through Google PageSpeed Insights, or view the source and look at the structured data block. We'd rather you verify the claim than believe it.
About client names
Several of these projects belong to clients and colleagues, and we don't publish a name, a logo or a link until the person whose business it is has said yes in writing. If you'd like to see a specific project live, ask on a call — we'll show you the ones we're cleared to show.
On testimonials
You won't find invented praise on this page.
Buildlist Marketing Co. is new. We could fill this page with five-star quotes from plausible-sounding people and nobody would check — plenty of agencies do exactly that.
We won't, for two reasons. Fabricated reviews and testimonials are a misleading representation under Canadian competition law. And more practically: if we're willing to invent a quote about ourselves, you have no reason to believe anything else on this website, including the prices.
What we can offer instead is verifiable: the work above, published prices, a free audit you can judge on its own merits before paying us anything, and a first call where we'll tell you if you don't need us yet.
Real reviews will go here as clients give them. Until then, this space stays empty on purpose.
Judge us on the audit